Cold calling is a sales and marketing technique where a sales rep makes unsolicited phone calls to individuals or businesses who haven’t shown prior interest. The goal is to introduce a product, service, or offer and generate sales leads or appointments. At ReachGun, we conduct cold call campaigns based on your Ideal Customer Profile (ICP) to connect with potential customers and drive business growth. Our targeted approach ensures we reach the right people, boosting the chances of generating interested leads and fostering valuable business relationships.